Engage and motivate your frontline teams
Improve performance with an AI-powered digital coach
Deliver world class CX with dynamic, actionable quality evaluations
Boost performance with personalized, actionable goals
Nurture employee success with the power of AI
Listen and respond to your frontline, continuously
Drive productivity with performance-driven learning that sticks
Drive agent efficiency, deliver client results
Keep tech teams motivated and proficient on products and services while exceeding targets
Maintain compliance while building customer happiness and loyalty
Enlighten energy teams to boost engagement
Engage, develop, and retain your agents while driving better CX
Improve the employee experience for your reservations and service desk agents
Asegúrese de que los empleados permanezcan motivados, concentrados, capacitados y coordinados al realizar la transición al trabajo desde casa o al ocuparse de situaciones inesperadas.
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Anime a los empleados a adoptar las mejores prácticas y conductas para alcanzar la máxima efectividad y eficiencia.
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Mejore la experiencia de los empleados y vincúlelos emocionalmente a las metas de su equipo y de la compañía para lograr una mayor tasa de retención y desempeño.
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Aumente la participación en el aprendizaje con el compromiso permanente de los empleados con el microaprendizaje personalizado en el flujo de trabajo.
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Implemente de forma rápida cambios de procesos y actualizaciones para su personal de primera línea y compruebe su comprensión y aplicación para potenciar la agilidad empresarial.
Saber másVincule emocionalmente a sus empleados al trabajo para crear una cultura de éxito positiva y productiva. Convierta :( en :) . El software de gamificación como servicio de Centrical le permite integrar el compromiso y el reconocimiento en cualquier ámbito, impulsando desde sus mejores profesionales hasta sus trabajadores de mediano rendimiento a adoptar las conductas correctas y a estar permanentemente motivados a sobresalir. Nuestra avanzada plataforma de gamificación le permite plantear desafíos personales, organizar competencias por niveles con premios, o incluir actividades dentro de historias basadas en una búsqueda tipo aventura. Sean quienes sean sus empleados, Centrical tiene algo que ofrecerles a todos.
Saber másProporcione a los empleados el conocimiento que necesitan, cuando lo necesitan. En series de pequeñas unidades de aprendizaje. Hay una mejor forma de impulsar la capacidad. Con Centrical puede crear pequeñas actividades de microaprendizaje. Seguidamente, utilice nuestro motor de automatización asistido por inteligencia artificial para ofrecer el aprendizaje indicado al empleado indicado en el momento indicado basado en su conocimiento y sus datos de desempeño. Sin importar cuál sea la necesidad de aprendizaje, con Centrical los empleados adquieren habilidades y se ponen al tanto con tan solo unos minutos de aprendizaje al día.
Saber másActive el seguimiento permanente del desempeño y la retroalimentación para aumentar la efectividad del empleado. A escala. Siempre. Ya sean metas de ventas, parámetros para las llamadas o niveles de conocimiento, con Centrical sus empleados tienen acceso permanente a sus datos de desempeño en la palma de sus manos. Centrical actúa como instructor virtual de sus empleados; utiliza datos en tiempo real de sus aplicaciones empresariales para proponer nuevas metas, brindar retroalimentación personalizada y microaprendizaje y llamadas a la acción oportunas, algo así como un fitness tracker para el trabajo.
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Brian Snyder
Regional Director
In the 22 years I've been with this company I have never worked with a better vendor!
Allan Morales
Regional Training Manager
Centrical has helped us enhance our learning and onboarding experience. I love how dynamic, intuitive, and user-friendly the platform is.
Dr. Nicola Benedetto
Head of Service Processes
Employees feel accountable and try harder to do good work.
Neomie Rothnie
QA Manager - Customer Care
We're very happy with the results this platform is yielding for us. Employees’ engagement in the learning process is amazing.
Ken Persson
COO
It's timely, it's relevant and it's fun! Centrical really engages employees in following their performance, and improving it.
I love that we can customize everything to fit our needs. The team has been a pleasure to work with and is always available to assist. They have great ideas to help create a buzz with our teams.
The e-learning elements are what drove me to select Centrical. This focus on employee development was missing from other options I had explored.
Centrical was exceptional in the amount of delivery and ongoing support they offered to ensure we were successful.
Recargue a fondo las energías de su personal con la gestión del desempeño en tiempo real, el microaprendizaje personalizado y la gamificación avanzada.
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Madeleine FreindMadeleine Freind is a senior Customer Success leader with deep experience building and scaling SaaS and managed services businesses. At Centrical, she leads the Customer Success teams across North and South America, partnering with clients to drive measurable business impact through the platform.
Before joining Centrical, Madeleine was Head of Customer Success at Quantifind, an AI-powered analytics company, where she led strategic relationships with brands like Hershey’s, KFC, J.P. Morgan Chase, and Dunkin’ Brands. Her ability to translate complex data into clear, actionable solutions consistently helped customers achieve their goals.
Earlier in her career, Madeleine spent over a decade on the agency side, managing CRM and digital marketing programs for Fortune 500 companies through smart, data-driven strategies.
Michael CiancioMichael Ciancio serves as the Chief Marketing Officer (CMO) at Centrical, bringing decades of experience in marketing and go-to-market strategy. In this role, he leads the company’s global marketing efforts to drive brand growth and market expansion.
Prior to joining Centrical, Michael held marketing leadership positions at notable technology companies, including IntelePeer, Infor, and Vonage. Throughout his career, he has successfully guided teams in scaling products, strengthening brands, and significantly expanding market presence.
Michael’s expertise lies in scaling high-growth software companies, particularly in AI, performance management, and employee engagement solutions for customer experience teams. His strategic vision and leadership continue to be instrumental in advancing Centrical’s mission to transform how organizations engage and motivate their frontline teams.
Michael holds a Bachelor’s Degree in Economics from Gettysburg College and a Master of Business Administration (MBA) in Marketing from Montclair State University.
Natalie RothNatalie Roth brings over 15 years of experience in brand and product marketing for SaaS solutions. Before joining Centrical, she was Senior Product Marketing Manager at Frontline Education, where she led go-to-market strategies for enterprise K-12 solutions and played a key role in integrating and positioning products following multiple acquisitions.
Previously, Natalie served as Director of Marketing at Accelify Solutions, where she drove marketing strategy, new product launches, and customer communications. She played a pivotal role in business growth, expanding market presence, and deepening client engagement, contributing to the company’s success and eventual acquisition by Frontline Education.
Natalie holds a BA in Creative Writing and Digital Media from New York University, graduating magna cum laude.
Linat MartLinat Polak Mart has more than 15 years of expertise in managing product strategy and operations in high-volume organizations.Previously, she held the role of Head of Product Experience and Communications for LivePerson, a leading Conversational AI platform, where she played crucial part in delivering significant product innovation and customer growth. Prior to her time at LivePerson, she held multiple senior product roles at NICE, a leading enterprise customer experience (CX) software provider, including Director of Product Portfolio and Director of Product Management.
Linat holds an MBA from Tel Aviv University and a BA in Computer Science from Reichman University (IDC Herzliya). She graduated magna cum laude from both institutions.
“CX leaders should stop isolating contact centers from other departments. Customer experience is increasingly cross-functional. In 2025, integrating CX insights across the organization will be critical to delivering seamless and cohesive experiences.”
Brad TompkinsTompkins comes to Centrical with more than 25 years of experience in software and hardware sales. Prior to joining his role as Chief Revenue Officer at Centrical, he was CEO at Workspot. He held the position of Chief Revenue Officer at IGEL as well as senior sales leadership positions with Red Hat, Hewlett Packard (now Hewlett Packard Enterprise), and Citrix.
Tompkins holds an MBA in Business Administration and Management from the University of Virginia, Darden Graduate School of Business Administration and served in the US Navy as a Nuclear Propulsion Technician.
“Knowledge Management: It is not exactly underrated but it will be bigger than what it is in 2025. Vendors are likely to boost R&D investment in knowledge management for contact centers in 2025.”
“Human-centered AI, where AI is used not just to automate and drop money to the bottom line, but used to service up insights to support team members and delight customers. I see generative AI with conversational context and tonal analysis as pretty critical here.”
“The future? Goodness, there’s so much, but I really believe 2025 is the year of community. We’re not just taking tickets anymore—folks we’re drawing people in, getting proactive, and co-creating with customers. Community will become a normal service channel, with customer service workers facilitating and adding value.”
“The myth that technology/AI is a quickly implemented CX superpower. Companies will realize that we can’t harness a lot of these gains without quality data that is clean and well-organized.”
“By 2025 the buzzword omnichannel may be on its’ last leg. Customers want their issues resolved quickly and accurately and they would prefer not to need to contact us in multiple channels that we can see at one time.”
“For 2025, the main trend I’m watching is ‘AI agents’—bots powered by AI that are becoming more autonomous. Unlike basic responses, these AI agents can handle end-to-end customer interactions, reducing the need for human intervention. Expect significant developments from vendors.”
“Stop talking about AI. It’s like talking about the internet being a thing. It’s here. The better focus is start thinking about how AI enhances the lives of your team. So stop talking about AI and start doing something about it.”
“AI and CX will drive hyper-personalization, using consumer data to segment customers, deliver key messages, and provide fast, accurate responses. Technologies like chatbots and predictive analytics will close the gap between brands and consumers.”
“The blending of CX and EX will accelerate. The days of reducing friction for customers at the expense of employees are over. Indeed, because AI-enabled customer experiences often require AI usage by customer-facing employees, leaders will have to ensure a frictionless work experience to drive AI adoption and deliver value.”
Read Stephanie’s full interview
One myth that will be debunked in 2025?: “Customers are on the edge of their seat waiting to hear what you have to say. We need to learn about what’s important to customers by asking more questions.”
Doron Neumann
Gal RimonGal founded Centrical (previously GamEffective) in 2013, with the vision of helping companies empower their employees’ performance, making them the center of business success.Prior to that he was CEO of Gilon-Synergy Business Insight, a national leader in Business Intelligence. In 2010, Gilon-Synergy was acquired by Ness Technologies (NASDAQ:NSTC) and Gal went on to serve as Senior VP at Ness, and was member of its executive management.
Prior to that he was VP customer relations and operations at Deloitte Consulting. He also worked at EDS and Bashan. He holds a MBA degree in Marketing and Information Technologies from the Tel Aviv University.
Daphne SaragostiDaphne has over 15 years of experience in Customer Relations and Retention in both B2B and B2C environments. Her area of expertise is leading customer success, consulting and global professional services teams within public and private sector companies. She is focused on leading teams to grow the partnership with our clients.
Prior to Centrical, Daphne worked software and service companies in the online marketing and gaming industry.
Daphne holds MA in Statistics – Specialization in Operations Research and a MBA degree, both from the Hebrew University of Jerusalem.
Ella DavidsonElla Davidson is responsible for managing Centrical’s employee relations worldwide, including organizational development, talent management, benefits and recruitment. Ella has more than 18 years of human resources management experience. Prior to joining Centrical she was vice president of human resources at myThings and OpTier – leading SW companies, and consulted numerous entrepreneurs and startups in the Israeli hi-tech industry and Israel and in the US.Ella holds a B.A in Psychology from the Hebrew University and MSc in Organizational Behavior from Recanati Business School at Tel Aviv University.
Ariel HermanAriel has over 16 years’ experience in a wide variety of R&D leadership roles. He is highly experienced at building R&D teams from the ground up, driving high levels of accountability and ownership and setting up automation infrastructures. For the past 10 years Ariel has managed both in-house and offshore development teams at companies ranging from startups to enterprise organizations.
Prior to joining Centrical, Ariel served as VP of R&D at Worthy.com where his team dramatically improved product stability, quality and execution. Before that, he was VP R&D at Applicaster where he led infrastructure changes from project to product. Ariel has also held various R&D positions at Retalix (later acquired by NCR).
Ariel holds B.sc in Computer science & Math, and MBA degree in Information Technologies, both from Bar Ilan University
Ronen Botzer
