Helping companies and their employees work better together

Our Story

Centrical grew out of the business intelligence (BI) software segment. BI let managers know how employees were doing, but it typically did not convey how to turn manager-led performance insights into employee performance actions.

Since employees were the ones doing the work, Centrical’s vision was to place them at the center of the process. To share with them insights about their work, to help them improve, be more focused, get better at what they do, as well as make it fun. Along with that, Centrical empowers managers to enable their team members to be more successful with AI-powered, closed-loop coaching that triggers personalized activities that impact individual employee performance and real-time performance visibility. That makes for better coaches and better-performing employees.

Centrical, founded in 2013, is convinced that employees are the center of business success. We operate from offices in New York City and Israel. And are proud to have an expanding list of enterprise businesses as customers, including Microsoft, Teleperformance, Synchrony Financial, Webhelp, and Swiss Life, among others.

78% Are morning people
72% Speak 2 or more languages
27% Have post-graduate degrees
147 lbs Hummus consumed per employee annually

Meet our leadership team

Jayme Smithers


Jayme Smithers


Jayme Smithers brings 25 years of leadership experience in enterprise software.  He has been building and scaling high performance revenue teams in the worlds leading technology companies including Oracle, NetSuite, SAP, BusinessObjects, Crystal Decisions and most recently ThoughtExchange.   

As the CRO at ThoughtExchange (a leader in Enterprise Discussion Management) he helped significantly scale their growth, led them into new markets, brought in key investment and helped them become the leader in community engagement across the Education sector. 

At NetSuite, Jayme helped innovate, grow and scale key verticals as NetSuite become the standard Enterprise Resource Planning (ERP) thanks to the introduction of new channels and a value centric approach to the sales process.   

Prior to NetSuite, Jayme worked at SAP where he led various roles including global revenue channels, large enterprise and mid market teams.  It was here at SAP where he built a strong partnership with our CMO April Crichlow where they focused on building world class teams with clear expectations, coaching and career development!   

Outside of work, Jayme can typically be found with his family in the mountains sharing his love, passion and knowledge of nature and sport. 

Jayme is actively coaching the Nancy Greene Ski league and competitive youth soccer.   

Jayme holds a business degree from University of Denver where he competed in two varsity sports (soccer and alpine skiing) and he helped led the Alpine Ski team to back to back NCAA National Titles in 00 and 01.  

Make your employees the center

Supercharge your workforce with real-time performance management, personalized microlearning, and gamification.

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