Inspire employees to take ownership of their performance with clear goals and instant, AI-driven feedback. Recognize achievements and offer up AI-driven learning and coaching to drive continuous improvement.
Empower supervisors to spend more time supporting their teams and less time buried in data. Team Performance Central and AI Assistant for Team Leaders unifies and summarizes team performance data and delivers personalized performance insights and actionable recommendations, making it easier than ever to support your frontline and drive results.
Close knowledge gaps and keep teams proficient with AI-powered microlearning. Get bite-sized learning tailored to individual needs, automatically delivered in the flow of work. Plus, generate microlearning activities and quizzes effortlessly with generative AI.
Bring out the fun and friendly competition with Al-powered gamification. Personalized competitions, dynamic leaderboards, rewards and recognition, motivate your team, driving dally engagement and boosting performance.
Crush customer satisfaction & efficiency goals with Centrical. AI personalizes coaching and development, gamified feedback motivates, & integrated quality management streamlines performance improvement.
Learn MoreCrush customer satisfaction & efficiency goals with Centrical. AI personalizes coaching and development, gamified feedback motivates, & integrated quality management streamlines performance improvement.
Increase in productivity
Increase in CSAT and FCR scores
Reduction in early attrition
In a very real way, this platform enabled agents by motivating them at a personal level to do more, do better, make changes, and grow.” - Dee Niles, Microsoft
Crush customer satisfaction & efficiency goals with Centrical. AI personalizes coaching and development, gamified feedback motivates, & integrated quality management streamlines performance improvement.
Equip your team with real-time performance insights, personalized coaching, and engaging competitions. Centrical’s AI guidance helps your sales team boost revenue and motivates them to achieve more each day.
Learn MoreEquip your team with real-time performance insights, personalized coaching, and engaging competitions. Centrical’s AI guidance helps your sales team boost revenue and motivates them to achieve more each day.
Increase in sales per hour
Increase in average order value
Increase in upselling
“Centrical’s platform is one of the most important, top 3 platforms we use at our company right now, it’s as important if not more important than our point of sales system.“ - Brian Snyder , Cellular Sales
Equip your team with real-time performance insights, personalized coaching, and engaging competitions. Centrical’s AI guidance helps your sales team boost revenue and motivates them to achieve more each day.
Increase knowledge retention and adapt seamlessly to change. Centrical creates personalized learning paths and delivers engaging, gamified learning to empower your teams to continuously develop the skills they need to thrive.
Learn MoreIncrease knowledge retention and adapt seamlessly to change. Centrical creates personalized learning paths and delivers engaging, gamified learning to empower your teams to continuously develop the skills they need to thrive.
faster onboarding
Completion rate for voluntary program
Less time spent authoring learning content
“Employees’ engagement in the learning process is amazing.” - Neomie Rothnie, Payoneer
Increase knowledge retention and adapt seamlessly to change. Centrical creates personalized learning paths and delivers engaging, gamified learning to empower your teams to continuously develop the skills they need to thrive.
"We wanted to find a solution that would help motivate our agents at a deeper, more meaningful level. One that would get them emotionally engaged to achieve their very best."
Dee Niles
Senior Business Program Director, Microsoft
"Using Centrical, we aligned salespeople with company objectives and showed how they would benefit. Our salespeople improved their new product sales because of Centrical’s positive motivation."
Markus Leibundgut
Head of Sales, SwissLife Select
"We leveraged Centrical for a significant cross training initiative for our sales organization and this platform was one of the key drivers of the program’s success. Centrical helped us achieve on time, 100% completion and we received exceptional feedback from users and managers on the learning experience."
Jaime Parra
Gamification Project Manager, Teleperformance
Our buyer’s guide helps you start your gamification journey, offering the tools to evaluate platforms and build your business case, including a downloadable evaluation checklist.
In this whitepaper, you will learn about the detrimental risks of deprioritizing your employee engagement efforts and how to position your learning and development programs to measure impact and drive value.
Gamification is an increasingly popular strategy gaining traction across organizational types and industries. While gamification is an effective tool for employee motivation, engagement, productivity, and performance, it must be implemented thoughtfully to deliver consistent results over the long term.
See how Centrical can help your organization boost employee engagement and increase business performance.
April has 20+ years of global marketing experience in the high-tech industry with leadership experience across brand, demand generation, and customer adoption.Previously the Global Head of Marketing for SAP SuccessFactors, April was responsible for end-to-end marketing for SuccessFactors around the world. In this role, April led strategic marketing plans to grow global brand recognition, revenue, customer success and category creation of human experience management (HXM), which is focused on solution innovations that put the employee at the center of work. April also served as a Diversity and Inclusion Lead at SAP and led global thought leadership and strategic partnerships inspiring an inclusive culture, women’s equality, supplier diversity, and sustainable supply chains.
April has been honored by various organizations including CRN’s “Women of the Channel” and as a “Top 100 Ethnic Minority Executive” by EmPower. She holds a B.A. in Communications and Marketing from Simon Fraser University, Canada’s leading comprehensive university.
Gal founded Centrical (previously GamEffective) in 2013, with the vision of helping companies empower their employees’ performance, making them the center of business success.Prior to that he was CEO of Gilon-Synergy Business Insight, a national leader in Business Intelligence. In 2010, Gilon-Synergy was acquired by Ness Technologies (NASDAQ:NSTC) and Gal went on to serve as Senior VP at Ness, and was member of its executive management.
Prior to that he was VP customer relations and operations at Deloitte Consulting. He also worked at EDS and Bashan. He holds a MBA degree in Marketing and Information Technologies from the Tel Aviv University.
Daphne has over 15 years of experience in Customer Relations and Retention in both B2B and B2C environments. Her area of expertise is leading customer success, consulting and global professional services teams within public and private sector companies. She is focused on leading teams to grow the partnership with our clients.
Prior to Centrical, Daphne worked software and service companies in the online marketing and gaming industry.
Daphne holds MA in Statistics – Specialization in Operations Research and a MBA degree, both from the Hebrew University of Jerusalem.
Linat Polak Mart has more than 15 years of expertise in managing product strategy and operations in high-volume organizations.Previously, she held the role of Head of Product Experience and Communications for LivePerson, a leading Conversational AI platform, where she played crucial part in delivering significant product innovation and customer growth. Prior to her time at LivePerson, she held multiple senior product roles at NICE, a leading enterprise customer experience (CX) software provider, including Director of Product Portfolio and Director of Product Management.
Linat holds an MBA from Tel Aviv University and a BA in Computer Science from Reichman University (IDC Herzliya). She graduated magna cum laude from both institutions.
Ella Davidson is responsible for managing Centrical’s employee relations worldwide, including organizational development, talent management, benefits and recruitment. Ella has more than 18 years of human resources management experience. Prior to joining Centrical she was vice president of human resources at myThings and OpTier – leading SW companies, and consulted numerous entrepreneurs and startups in the Israeli hi-tech industry and Israel and in the US.Ella holds a B.A in Psychology from the Hebrew University and MSc in Organizational Behavior from Recanati Business School at Tel Aviv University.
Ariel has over 16 years’ experience in a wide variety of R&D leadership roles. He is highly experienced at building R&D teams from the ground up, driving high levels of accountability and ownership and setting up automation infrastructures. For the past 10 years Ariel has managed both in-house and offshore development teams at companies ranging from startups to enterprise organizations.
Prior to joining Centrical, Ariel served as VP of R&D at Worthy.com where his team dramatically improved product stability, quality and execution. Before that, he was VP R&D at Applicaster where he led infrastructure changes from project to product. Ariel has also held various R&D positions at Retalix (later acquired by NCR).
Ariel holds B.sc in Computer science & Math, and MBA degree in Information Technologies, both from Bar Ilan University
Tompkins comes to Workspot with more than 25 years of experience in software and hardware sales. Prior to joining his role as Chief Revenue Officer at Centrical, he was CEO at Workspot. He held the position of Chief Revenue Officer at IGEL as well as senior sales leadership positions with Red Hat, Hewlett Packard (now Hewlett Packard Enterprise), and Citrix.
Tompkins holds an MBA in Business Administration and Management from the University of Virginia, Darden Graduate School of Business Administration and served in the US Navy as a Nuclear Propulsion Technician.
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Learn how you can keep your frontline emotionally connected, motivated, and productive, wherever they work.
Learn all about Gamification and how you can benefit from it to proactively engage your frontline, from anywhere.