Engage and motivate your frontline teams
Improve performance with an AI-powered digital coach
Deliver world class CX with dynamic, actionable quality evaluations
Boost performance with personalized, actionable goals
Nurture employee success with the power of AI
Listen and respond to your frontline, continuously
Drive productivity with performance-driven learning that sticks
Drive agent efficiency, deliver client results
Keep tech teams motivated and proficient on products and services while exceeding targets
Maintain compliance while building customer happiness and loyalty
Enlighten energy teams to boost engagement
Engage, develop, and retain your agents while driving better CX
Improve the employee experience for your reservations and service desk agentsImprove productivity and increase customer satisfaction with the all-in-one Performance Experience Platform
Bring out the fun and friendly competition with AI-powered gamification. Personalized competitions, dynamic leaderboards, rewards and recognition, motivate your team, driving daily engagement and boosting performance.
Empower supervisors to spend more time supporting their teams and less time buried in data. Centrical’s AI Copilot delivers personalized performance insights and actionable recommendations, making it easier than ever to support your frontline and drive results.
Inspire employees to take ownership of their performance with clear goals and instant, AI-driven feedback. Recognize achievements and offer up AI-driven learning and coaching to drive continuous improvement.
Close knowledge gaps and keep teams proficient with AI-powered microlearning. Get bite-sized learning tailored to individual needs, automatically delivered in the flow of work. Plus, generate microlearning activities and quizzes effortlessly with generative AI.
Crush customer satisfaction & efficiency goals with Centrical. AI personalizes coaching and development, gamified feedback motivates, & integrated quality management streamlines performance improvement.
Learn More“In a very real way, this platform enabled agents by motivating them at a personal level to do more, do better, make changes, and grow.”
12% increase in productivity
15% increase in CSAT and FCR scores
30% reduction in early attrition“Centrical’s platform is one of the most important, top 3 platforms we use at our company right now, it’s as important if not more important than our point of sales system.“
Equip your team with real-time performance insights, personalized coaching, and engaging competitions. Centrical’s AI guidance helps your sales team boost revenue and motivates them to achieve more each day.
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12% increase in sales per hour
18% increase in average order valueCentrical’s AI creates engaging and personalized learning paths, empowering your teams to continuously develop the skills they need to thrive.
“Employees’ engagement in the learning process is amazing.”
Average assessment scores of 90% or higher
53% less time spent authoring learning content
50% faster onboarding
“Centrical is a gamechanger. Prior to launch, I was stagnant with my performance – stuck at the same level with no real confidence that I could improve. But the introduction of their platform brought new life into my understanding and belief that I could achieve more. I’ve earned more money than ever thought was possible, which has created an enormous impact for my family.”
“We leveraged Centrical for a significant cross training initiative for our sales organization and this platform was one of the key drivers of the program’s success. Centrical helped us achieve on time, 100% completion and we received exceptional feedback from users and managers on the learning experience.”
“Centrical helped us motivate agents and it creates a feeling of healthy competition. All this enables our operations teams to achieve their KPI goals and meet and exceed client expectations. Over the year, we have documented improvements in several KPIs and across different business units. Since we started working with this team, we have found at least one success story every month.”
Our buyer’s guide helps you start your gamification journey, offering the tools to evaluate platforms and build your business case, including a downloadable evaluation checklist.
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In this whitepaper, you will learn about the detrimental risks of deprioritizing your employee engagement efforts and how to position your learning and development programs to measure impact and drive value.
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Gamification is more than a buzzword – it is a solid strategy that boosts employee motivation, engagement, and performance. However, driving strong business results requires a firm foundational understanding of gamification, why it is effective, and how to implement a successful program.
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Discover how gamification AI revolutionizes user engagement and experience across industries, and learn how your business can leverage this powerful technology
Gamification One-PagerSee how Centrical can help your organization boost employee engagement and increase business performance.
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Oren SheflerOren Shefler brings 25 years of experience in the technology industry, with over 15 years in enterprise sales and sales leadership. Specializing in SaaS technology, he excels in driving revenue growth and leading high-performing sales teams.
Oren is skilled in developing and implementing sales strategies to launch new products, enter emerging markets, and expand client portfolios, consistently exceeding targets. His expertise includes Digital Transformation, Cloud Migration, Conversational AI, Generative AI, Workflow Automation, RPA, CRM, and Managed Services.
Prior to Centrical, Oren served as Vice President of Sales at Uniphore, where he led the top-performing sales region in the US, expanding AI solutions within strategic accounts and winning strategic new accounts.
Additionally, he held sales leadership roles at Jacada, driving sales across major industries. Oren holds a law degree from the College of Management-Academic Studies and practiced law for nine years at Meitar, representing numerous technology companies.
Dalit SadehPrior to Centrical, Dalit worked at LivePerson and NICE creating digital transformation and customer engagement solutions. Her areas of expertise include complete product lifecycle management, translating market and customer requirements to draw a viable product roadmap, identifying champions, and then harnessing their enthusiasm to drive adoption of innovations.
Dalit Holds a Master’s degree in Chemical Engineering and Computer Science from the Technion Technological institute in Haifa.
April CrichlowPreviously the Global Head of Marketing for SAP SuccessFactors, April was responsible for end-to-end marketing for SuccessFactors around the world. In this role, April led strategic marketing plans to grow global brand recognition, revenue, customer success and category creation of human experience management (HXM), which is focused on solution innovations that put the employee at the center of work. April also served as a Diversity and Inclusion Lead at SAP and led global thought leadership and strategic partnerships inspiring an inclusive culture, women’s equality, supplier diversity, and sustainable supply chains.
April has been honored by various organizations including CRN’s “Women of the Channel” and as a “Top 100 Ethnic Minority Executive” by EmPower. She holds a B.A. in Communications and Marketing from Simon Fraser University, Canada’s leading comprehensive university.
Linat MartPreviously, she held the role of Head of Product Experience and Communications for LivePerson, a leading Conversational AI platform, where she played crucial part in delivering significant product innovation and customer growth. Prior to her time at LivePerson, she held multiple senior product roles at NICE, a leading enterprise customer experience (CX) software provider, including Director of Product Portfolio and Director of Product Management.
Linat holds an MBA from Tel Aviv University and a BA in Computer Science from Reichman University (IDC Herzliya). She graduated magna cum laude from both institutions.
Gal RimonPrior to that he was CEO of Gilon-Synergy Business Insight, a national leader in Business Intelligence. In 2010, Gilon-Synergy was acquired by Ness Technologies (NASDAQ:NSTC) and Gal went on to serve as Senior VP at Ness, and was member of its executive management.
Prior to that he was VP customer relations and operations at Deloitte Consulting. He also worked at EDS and Bashan. He holds a MBA degree in Marketing and Information Technologies from the Tel Aviv University.
Jayme SmithersJayme Smithers brings 25 years of leadership experience in enterprise software. He has been building and scaling high performance revenue teams in the worlds leading technology companies including Oracle, NetSuite, SAP, BusinessObjects, Crystal Decisions and most recently ThoughtExchange.
As the CRO at ThoughtExchange (a leader in Enterprise Discussion Management) he helped significantly scale their growth, led them into new markets, brought in key investment and helped them become the leader in community engagement across the Education sector.
At NetSuite, Jayme helped innovate, grow and scale key verticals as NetSuite become the standard Enterprise Resource Planning (ERP) thanks to the introduction of new channels and a value centric approach to the sales process.
Prior to NetSuite, Jayme worked at SAP where he led various roles including global revenue channels, large enterprise and mid market teams. It was here at SAP where he built a strong partnership with our CMO April Crichlow where they focused on building world class teams with clear expectations, coaching and career development!
Outside of work, Jayme can typically be found with his family in the mountains sharing his love, passion and knowledge of nature and sport.
Jayme is actively coaching the Nancy Greene Ski league and competitive youth soccer.
Jayme holds a business degree from University of Denver where he competed in two varsity sports (soccer and alpine skiing) and he helped led the Alpine Ski team to back to back NCAA National Titles in 00 and 01.
Doron Neumann
Daphne SaragostiDaphne has over 15 years of experience in Customer Relations and Retention in both B2B and B2C environments. Her area of expertise is leading customer success, consulting and global professional services teams within public and private sector companies. She is focused on leading teams to grow the partnership with our clients.
Prior to Centrical, Daphne worked software and service companies in the online marketing and gaming industry.
Daphne holds MA in Statistics – Specialization in Operations Research and a MBA degree, both from the Hebrew University of Jerusalem.
Ronen Botzer
Ariel HermanAriel has over 16 years’ experience in a wide variety of R&D leadership roles. He is highly experienced at building R&D teams from the ground up, driving high levels of accountability and ownership and setting up automation infrastructures. For the past 10 years Ariel has managed both in-house and offshore development teams at companies ranging from startups to enterprise organizations.
Prior to joining Centrical, Ariel served as VP of R&D at Worthy.com where his team dramatically improved product stability, quality and execution. Before that, he was VP R&D at Applicaster where he led infrastructure changes from project to product. Ariel has also held various R&D positions at Retalix (later acquired by NCR).
Ariel holds B.sc in Computer science & Math, and MBA degree in Information Technologies, both from Bar Ilan University
