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How to Help Employees Perform Better and Make ‘A Better World’ in the Process

A new narrative on Centrical's employee performance management platform is called “A Better World.” The premise is that while employees are honing work skills or developing new ones, they also have the opportunity to be exposed to a virtual world. One where they can learn about our planet and take action to improve the state of the oceans, the air, and species. Centrical's CEO, Gal Rimon, explains.

By: Gal Rimon, Founder & CEO, Centrical

How to Help Employees Perform Better and Make ‘A Better World’ in the Process

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This moment in our lives is beyond a perfect storm. As a world, as a society, we face so many challenges on so many levels.

At Centrical, we draw on our values to help us deal with several of those trials. They also guide us in our growth as a company – helping other organizations make employees the center of their business success. One core value is to be Better Together. That means we’re more able to create and achieve much more when we collaborate. When we make ourselves more available to each other and show more caring. By caring we open out hearts, become more engaging, and make Centrical a better place. One where we grow as professionals, as people.

This attitude has sparked an amazing amount of creative problem-solving and effective solutions. Especially for our customers. When a company chooses to use our employee performance management platform we say they’ve become a new member of our family. Our approach is about a partnership aimed at mutual benefit.

As such, we recognize our customers are operating in the same world, facing the same challenges – environmentally and societally – as we are. That prompted us to develop a new narrative on our platform where employees are part of a story that encourages them to engage with, complete learning, and excel in on-the-job performance.

The narrative is called “A Better World.” The premise is that while employees are honing work skills or developing new ones, they also have the opportunity to be exposed to a virtual world. One where they can learn about our planet and take action to improve the state of the oceans, the air, and species.

Going well beyond simple points, badges and leaderboards, this narrative reflects Centrical’s advanced gamification, which draws on research into the four drives of human nature conducted by Harvard Business School Professors Paul Lawrence and Nitin Nohria plus a recently identified fifth drive:

1.     Drive to acquire material and nonmaterial things, like a car or influence

2.     Drive to bond with others and feel valued in those relationships

3.     Drive to learn to satisfy our curiosity

4.     Drive to defend to protect ourselves, loved ones and property

5.     Drive to feel emotional experiences, like pleasure or excitement

It is this combination of drives, elements, and choices that makes this narrative a rich, engaging experience. It also offers a blend of intrinsic and extrinsic motivation – doing something for its own sake and for the promise of a reward. As employees complete activities and hit their targets, they have the opportunity to gain an understanding of any of 20 global initiatives featured in “A Better World.” They then can decide which cause to virtually invest in. As a result, the employees earn coins which they can redeem in a virtual store for tangible or intangible rewards. If their company has a corporate social responsibility program, they could invest in that. It’s another aspect that adds to the appeal of the narrative.

To learn more about how Centrical can improve engagement, training, and performance of your teams as well as the coaching skills of their team leaders, visit www.centrical.com. In the meantime, join all of us at Centrical in working to make our world a better place for everyone.

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