As always, we’re scouring the internet to find the most interesting and forward thinking pieces about gamification.
The Association for Talent Development published an article detailing the development of a computer game for sales training. The game features, believe it or not, zombies. Karl Kapp, who developed the game, explained how fantasy features can actually make employees more open to learning than in traditional settings. Fantasy environments put players in an unfamiliar environment where they are more flexible, willing to experiment and open to failures.
Interestingly, Kapp also emphasizes the importance of actually introducing the learning points and concepts, instead of attempting to “hide” them in order to create a seamless learning experience. The reason is that if the players aren’t made aware of the learning and given an opportunity to practice and reflect on their actions, they are left only with the experience of playing, without the added value of what they have learnt. It’s well worth reading the whole article here.
I’m always surprised by how gamification is taking hold in new and unexpected industries and areas. This article, about how gamification is being used to help burnt-out med-school students definitely caught me by surprise. It’s an in depth piece looking at the different benefits that gamification can have for these students. It touches on how gamification can assist in creating short term goals and rewards in what is otherwise a very long road, on how gamification can make mundane and repetitive information become a bit more interesting and attractive, and on how gamification can be valuable as a supplementary tool for small group learning together in and out of class.
For those of us who are used to looking at gamification from a business angle, it’s actually quite a refreshing read that sheds some light on the directions in which gamification may be going in the future.
Daniel Burrus wrote a compelling post on iamwire.com, where he delves in to the benefits of gamification for learning. Daniel’s angle is that since we are living in an age of constant distraction through multiple screens we tend to and constantly check in with, it is almost impossible to achieve high quality learning.
An interesting point made in the article is the high relevance that gamification has to a generation that grew up playing video games. Unlike previous generations, today’s workforce look at many of their tasks in a ‘video-game-like’ fashion, and are already inclined to view the world in this way. Employers should make sure to take full advantage of this, and make life at the workplace both better for their employees and more beneficial for the companies’ bottom line.
MarketsandMarkets released their report on the state of Gamification, and it includes some fascinating facts about the state of the industry. Firstly, the report notes that the rising adoption of BYOD (Bring Your Own Device) at the workplace is expected to help gamification grow significantly, until 2020. Secondly, increasing usage of gamification techniques in marketing and sales departments will help the gamification market grow as well. Thirdly, the reports states that Asia-Pacific is expected to become one of the major adopters of gamification techniques by the year 2020.
For those that are interested in delving in to the more extensive report, I really recommend it. The full report can be found here (but might require a login).
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Prior to Centrical, Dalit worked at LivePerson and NICE creating digital transformation and customer engagement solutions. Her areas of expertise include complete product lifecycle management, translating market and customer requirements to draw a viable product roadmap, identifying champions, and then harnessing their enthusiasm to drive adoption of innovations.
Dalit Holds a Master’s degree in Chemical Engineering and Computer Science from the Technion Technological institute in Haifa.
Previously the Global Head of Marketing for SAP SuccessFactors, April was responsible for end-to-end marketing for SuccessFactors around the world. In this role, April led strategic marketing plans to grow global brand recognition, revenue, customer success and category creation of human experience management (HXM), which is focused on solution innovations that put the employee at the center of work. April also served as a Diversity and Inclusion Lead at SAP and led global thought leadership and strategic partnerships inspiring an inclusive culture, women’s equality, supplier diversity, and sustainable supply chains.
April has been honored by various organizations including CRN’s “Women of the Channel” and as a “Top 100 Ethnic Minority Executive” by EmPower. She holds a B.A. in Communications and Marketing from Simon Fraser University, Canada’s leading comprehensive university.
Ella holds a B.A in Psychology from the Hebrew University and MSc in Organizational Behavior from Recanati Business School at Tel Aviv University.
Previously, she held the role of Head of Product Experience and Communications for LivePerson, a leading Conversational AI platform, where she played crucial part in delivering significant product innovation and customer growth. Prior to her time at LivePerson, she held multiple senior product roles at NICE, a leading enterprise customer experience (CX) software provider, including Director of Product Portfolio and Director of Product Management.
Linat holds an MBA from Tel Aviv University and a BA in Computer Science from Reichman University (IDC Herzliya). She graduated magna cum laude from both institutions.
Prior to that he was CEO of Gilon-Synergy Business Insight, a national leader in Business Intelligence. In 2010, Gilon-Synergy was acquired by Ness Technologies (NASDAQ:NSTC) and Gal went on to serve as Senior VP at Ness, and was member of its executive management.
Prior to that he was VP customer relations and operations at Deloitte Consulting. He also worked at EDS and Bashan. He holds a MBA degree in Marketing and Information Technologies from the Tel Aviv University.
Jayme Smithers brings 25 years of leadership experience in enterprise software. He has been building and scaling high performance revenue teams in the worlds leading technology companies including Oracle, NetSuite, SAP, BusinessObjects, Crystal Decisions and most recently ThoughtExchange.
As the CRO at ThoughtExchange (a leader in Enterprise Discussion Management) he helped significantly scale their growth, led them into new markets, brought in key investment and helped them become the leader in community engagement across the Education sector.
At NetSuite, Jayme helped innovate, grow and scale key verticals as NetSuite become the standard Enterprise Resource Planning (ERP) thanks to the introduction of new channels and a value centric approach to the sales process.
Prior to NetSuite, Jayme worked at SAP where he led various roles including global revenue channels, large enterprise and mid market teams. It was here at SAP where he built a strong partnership with our CMO April Crichlow where they focused on building world class teams with clear expectations, coaching and career development!
Outside of work, Jayme can typically be found with his family in the mountains sharing his love, passion and knowledge of nature and sport.
Jayme is actively coaching the Nancy Greene Ski league and competitive youth soccer.
Jayme holds a business degree from University of Denver where he competed in two varsity sports (soccer and alpine skiing) and he helped led the Alpine Ski team to back to back NCAA National Titles in 00 and 01.
Daphne has over 15 years of experience in Customer Relations and Retention in both B2B and B2C environments. Her area of expertise is leading customer success, consulting and global professional services teams within public and private sector companies. She is focused on leading teams to grow the partnership with our clients.
Prior to Centrical, Daphne worked software and service companies in the online marketing and gaming industry.
Daphne holds MA in Statistics – Specialization in Operations Research and a MBA degree, both from the Hebrew University of Jerusalem.
Ariel has over 16 years’ experience in a wide variety of R&D leadership roles. He is highly experienced at building R&D teams from the ground up, driving high levels of accountability and ownership and setting up automation infrastructures. For the past 10 years Ariel has managed both in-house and offshore development teams at companies ranging from startups to enterprise organizations.
Prior to joining Centrical, Ariel served as VP of R&D at Worthy.com where his team dramatically improved product stability, quality and execution. Before that, he was VP R&D at Applicaster where he led infrastructure changes from project to product. Ariel has also held various R&D positions at Retalix (later acquired by NCR).
Ariel holds B.sc in Computer science & Math, and MBA degree in Information Technologies, both from Bar Ilan University
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