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Head of Demand Generation

Centrical provides an employee-centric success platform that holistically navigates employees, turn-by-turn, to success. Using actionable KPIs, deep gamification, personalized microlearning, collaboration tools, and augmented coaching, Centrical puts the employee at the center of business success. With Centrical, employees succeed and grow, and businesses perform their best. Founded in 2013, Centrical serves a diverse client base comprised predominantly of global fortune 500 companies. Our platform is deployed worldwide and used by hundreds of thousands of employees. At Centrical, our people are driven by innovation and passionate about unlocking employee potential. Through a culture that’s encouraging, collaborative, and inclusive, we provide daily opportunities to excel. Centrical operates globally with offices in New York, Dallas, London, Melbourne, Brazil and Israel

In this role, you will lead overall outbound and inbound demand generation and sales funnel development activities as well as develop and implement high impact strategic campaigns and tactical marketing programs across our key demographics, verticals, and partners.


  • Design a comprehensive demand generation strategy, which includes plans for vertical industry, market segments, and partner alliances
  • Manage a team of professionals responsible for our portfolio of programs across all channels
  • Partner closely with sales to ensure alignment on strategy, resources, messaging, and KPIs
  • Build and manage best-in-class demand gen programs and optimization of Lead to Opportunity funnel
  • Develop and track comprehensive metrics reports and advise on the effectiveness and future direction of our lead generation marketing campaigns and spending
  • Assist in the development of content marketing and thought leadership programs and materials, and oversee all promotional planning in support of these programs
  • Utilize and enhance all demand gen channels to include SEM, SEO, email, events, content syndication, lifecycle marketing, user conferences, webinars, and customer marketing
  • Provide coaching and development opportunities to team members on effective demand gen tactics and approaches
  • Select vendors and partners to hit team goals
  • Define and manage program budgets


  • BA/BS in marketing, business or related fields; MBA is highly desired
  • 8+ years of marketing experience, 5+ specific to demand generation
  • 3+ years of experience supporting and driving demand gen for a SaaS company
  • Strong leadership skills, proven ability to build, motivate, and lead team to achieve results
  • Ability to carry to full individual contributor workload in additional to leadership responsibilities; this role will be a player-coach model
  • Proven success in launching and successfully running demand gen marketing programs for B2B SaaS companies
  • Experience with Hubspot and Salesforce to generate, capture, nurture, track and report on leads, conversions, and ROI
  • Experience in the Salesforce ecosystem, specifically in a transactional environment
  • Strong analytical and quantitative skills – must have the ability to analyze and derive meaning from data which you will then translate into actionable changes
  • Excellent writing, communication, time management, and project management skills
  • Passionate about technology – able to dive in and use innovative, next generation platforms and tactics to tell our story
  • Experience with budgeting, media planning, sponsorships, and SEO/SEM

Centrical is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran

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