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Director, Demand Generation

Centrical was named a 2019 Deloitte Technology Fast 500 EMEA Company, honored for its exceptional growth during the prior year. Also, Centrical was ranked 1st overall Culture Score vs. competitors by Comparably; recognized with the Comparably “Best Compensation” and “Best Benefits & Perks” Awards; Top 5% on Gender and Diversity Scores of similar sized companies, and, top 5% CEO Performance in our peer group, with a CEO rating from employees of 98/100! We are a hard-working, fast-moving, growing company that has an encouraging, inclusive culture that makes for an enjoyable place to work.

The Director of Demand Generation will support the evaluation of current infrastructure including the campaign execution process, quality controls in place, marketing tools, reporting, and implementing enhancements to drive improvements to campaign quality, speed of execution and pipeline growth. This position focuses on 4 core aspects:

  • Campaign Operations: Support the re-architecture of how marketing campaigns are created, tracked and reported on. This includes marketing automation processes, CRM processes and data capture methods. Strong Focus on optimizing the lead management process and workflows, segmentation of audiences, attribution of campaigns and activities to revenue, and campaign planning and reporting.
  • Marketing Automation Administration: Own our marketing automation platform (Hubspot) at the administrative level. This includes regular system audits, synchronization with our CRM (Salesforce) and the implementation/upkeep of new/existing integrations.
  • General Marketing Operations: Provide ongoing support to our growing marketing and sales teams across the globe troubleshooting marketing technology issues, resolving data discrepancies, and providing structure governance to the team. This also includes creating enablement materials such as process documentation, slide decks and diagrams for both the marketing team and for support in the management decision making process
  • Day to day Campaign Implementation: Own the technical side of implementing marketing campaigns and activities including, updating content on our website (WordPress), building and maintaining nurture cadences, tracking and updating display and search campaigns, setting up email promotions and more

JOB REQUIREMENTS: Bachelor’s degree and  2 years of experience as part of a global Marketing operations team for B2B tech companies.

Must have prior experience in each of the following: proven ability to build processes and ensure process compliance in a hypergrowth environment; understanding of Marketing processes, digital Marketing, web content planning and content lifecycle management; analytic and presentation skills – experience translating raw data into business insights and tell stories with data; Google Analytics and Adwords experience; LinkedIn and other marketing platforms expertise; Hubspot experience; Salesforce experience; and, Lead Management and Pipeline growth expertise.

JOB LOCATION: 462 Broadway, Fl 3, New York, New York, 10013 (Part-time telecommuting permitted)

EMPLOYER: Biz-Effective Inc d/b/a Centrical

SALARY:  $159,058 – $180,000/year

Qualified applicants should email cover letter and resume to:

Centrical is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

Reference “3502566”

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