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BDR Director

Centrical provides an employee-centric success platform that holistically navigates employees, turn-by-turn, to success. Using actionable KPIs, deep gamification, personalized microlearning, collaboration tools, and augmented coaching, Centrical puts the employee at the center of business success. With Centrical, employees succeed and grow, and businesses perform their best. Founded in 2013, Centrical serves a diverse client base comprised predominantly of global fortune 500 companies. Our platform is deployed worldwide and used by hundreds of thousands of employees. At Centrical, our people are driven by innovation and passionate about unlocking employee potential. Through a culture that’s encouraging, collaborative, and inclusive, we provide daily opportunities to excel. Centrical operates globally with offices in New York, Dallas, London, Melbourne, Brazil and Israel.

What we are looking for 

Centrical is looking for a passionate frontline Director to develop and manage our Enterprise Sales Development (SDR/BDR) team. As the SDR/BDR Director, your focus will be ensuring your team is delivering repeatable & profitable pipeline and developing the Enterprise Sale Directors of Centrical. These two objectives are crucial in scaling the sales organization and providing a predictable revenue and hyper growth. You will measure SDR performance by their ability to connect with senior decision makers, develop pipeline, work with Sales Directors, Marketing and Enablement as well as to monitor, coach daily activity inputs such as calls & emails, and work with Sales leadership to ensure high quality SDR generated opportunities are closing.

Your entrepreneurship will be a valuable contribution to developing Centrical’s GTM (Go to market) and sales strategy, increasing the size and impact of the team and establishing a culture of crisp execution. This role reports directly to our CRO.


  • Manage a team of BDR/SDRs in our Dallas and NY teams
  • Provide day to day coaching & professional development, including regular 1:1 meeting, weekly shadow sessions, and routine co-selling
  • Understand the nuances between verticals within our ideal customer profile segments
  • Continue to grow the team through recruiting, onboarding, and training new BDR/SDRs
  • Drive strategic initiatives across BDR/SDR to increase quality opportunities
  • Optimize the BDR/SDR program across all our KPIs (key performance indicators) and deliver ROI
  • Track and communicate weekly goals to team to drive consistent performance week over week
  • Refine the sales pitch and process to achieve optimum results
  • Establish metrics and help the team improve by understanding their performance
  • Manage inbound lead flow and track efficiency of sales and marketing programs
  • Help create a fun, high energy environment where people love coming to work
  • Become an integral part of Sales Leadership at Centrical



  • 5+ years of experience in a sales closing role or managing a sales development or sales team
  • BA/BS degree or equivalent
  • A track record of problem-solving, process optimization and trying new ideas and concepts
  • Undeniable passion for winning
  • Ability, knowledge, and hunger to step in as player-coach on a daily basis that includes tactical management of reps, outbound calls & shadows, and superior knowledge in SFDC operations
  • Background of hiring, training, and enabling reps for success
  • Impeccable organizational and time management skills


Centrical is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

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